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News Headlines - November 2007
 

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The Answer is not in the Stats

A few months back I discovered Euro Observatories which are there for the general public to report profiteering from the introduction of the Euro. If proven the business would be dealt with very seriously by the Ministry or so they said. A couple of weeks back I read there had in fact been complaints to the observatories regarding price increases and conversions but it transpires the ministry can only advise the miscreants of their bad practise and very little else other than put them on a dodgy traders list. Now that’s what I call serious action.

I also believe the CTO are conducting spot checks on restaurants to ensure they are within the law regarding uniforms, cleanliness, clearly placed price lists and the general appearance of the premises. If for example prices on menus and receipts do not match the consumer is asked to complain via a central help lines and the offender will be in seriously dealt with. Perhaps they will be put on a dodgy traders list too.

For the past five year I have eagerly anticipated the thrill of the annual tourism figures and the spend per head from each country. It’s a bit like the football results, Germans tourist down 4% and their spend down CY£7.91 per day. Dutch tourist down 2.3% and their spend per day down CY£5.27 per day. And so it goes on, quite why I have no idea and I wonder if the powers that be have either. What does it prove? The Dutch have more money! The English are more C2, D or E than they used to be. Problem! Where have all the A, B and C1’s gone! Avrio avrio next year we will look.

Rewind three years to September 2004 and CTO Chairman was shouting that ripping off holiday makers was the gangrene of the Cyprus tourist industry. He noted that while arrivals dropped six per cent in August 04, income plunged 10.4 per cent year on year. He said it showed, and quite correctly, that either visitors are spending less, the island is attracting less well-heeled tourists or both. Not rocket science is it.

He maintained the biggest problem facing the industry today (September 2004) was profiteering and unless this mentality changed, all of the work being put into the CTO strategic plan for tourism would be wasted. He quoted a family paying £3 each for an ice cream and others being charged £77 for a taxi from Larnaca to Polis. “We cannot continue with this mentality because what we manage to build up through the strategic plan is spoiled by this behaviour,” So what has happened in the last three years? Statistics, more statistics, a lot of talk and hardly any action resulting in a total waste of time, effort and for what purpose. To provide statistic of course because you can hide things with numbers and it keeps a few people in a job. But the statistics don’t get to the root of the problem they just confirm the identity.

The people lucky enough to live here vote with there feet. If they get ripped off in a shop or restaurant some might complain at the point of sale. More likely is they get home, say I will not go there again and promptly tell all their friends about the unsavoury experience. Result, the place is blacklisted. Tourist are no different it’s merely a question of common sense and not sticking your political head in a bucket of wet sand. It’s not a cheap travel destination so by paying more for their holiday they are not going to be happy about being ripped off when they get here. They go home and say the island is nice but expensive and we got turned over. They tell there friends and they don’t come back. The idea of calling help line almost certainly wouldn’t appeal even if they knew about it. Did you know there was a help line?

How often do we read hotels are under booked, restaurants and tavernas are half full, and retail revenue is down? It’s ok the Cavalry are coming in the form of a new budget airline operating between Leeds and Paphos twice a week with a seat price of less than £60 each way. Let’s hope it’s full of A, B and C1 passengers who earn about £80,000 and prefer budget airlines and home made sandwiches to business class and a bottle of Chianti with their meal. The CTO has a master plan which includes a reduction in the number of all inclusive holidays which in theory will encourage tourists to abandon their hotel and eat in local restaurants and tavernas. The logical extension of which is hacked off hoteliers, more ripped of tourists and less visitors next year.

Of course it isn’t every shop, restaurant and bar or taverna forcing the issue and some innocent parties are being tarred with the same brush but that’s reality. There was a problem in 2004 and it’s still a problem now so the intervening three years has produced nothing, so stop saying we will deal with the offenders seriously and then delivering nothing more than a verbal ASBO. Producing reams of figures on how much Belgians spend on Souvlakia per day isn’t going to cure anything. Statistics are historical facts reflecting whatever you chose. For example, rregardless of where you stand on the issue of the U.S. involvement in Iraq, here's an interesting statistic. There has been a monthly average of 160,000 US troops in the Iraq theatre of operations during the last 22 months, and a total of 2,867 deaths. That gives a firearm death rate of 60 deaths per 100,000 soldiers.

The firearm death rate in Washington D.C. was 80 deaths per 100,000 persons for the same period. That means you are about 25% more likely to be shot and killed in the U.S. Capital than you are in Iraq.

Conclusion: The Americans should pull out of Washington.

Statistics, figures, plans and talk mean nothing without action so either put up or shut up.


 

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